Vendor Profile

MVaaS – Metaverse as a Service

Enterprise brands seeking to embrace the Metaverse will need advisory and builder services to select and customize virtual worlds to meet their business requirements.

Although ‘The Metaverse’ is described as the evolution of the Internet, the reality is we’re at an equivalent of a pre-Internet stage in it’s development.

In the same way there were a number of standalone communities like AOL and Compuserve, so we have a number of standalone Metaverse environments like Decentraland and Roblox, amongst a myriad of others.

This is what initiatives like the Open Metaverse Alliance are intended to achieve, to bring the same universality across Metaverse environments as open standards did for the web, and what vendors like Ready Player Me are pioneering, focusing on specific elements of interoperability such as avatars.

Choosing a Metaverse

Indeed we’re likely to see a proliferation of individual virtual worlds in the same way web sites grew exponentially, and so while these initiatives will progress evolution towards a singular environment, in the mean time enterprise brands will be faced with decisions about which particular virtual world to choose for their Metaverse strategy.

Jatinder Palaha gives a small taste of this scale, listing 22 platforms to watch in 2022, such as uHive, HyperNation and Sandbox, and highlighting the interesting dynamics about each one, like their use of Blockchain and NFTs, and what devices they are interfaced through. Connor Brooke provides a similar analysis of 12 platforms.

Therefore businesses face a process of comparing and mapping their desired ambitions for their Metaverse strategy to these potential choices. A number of experts explore this process:

Steve Glaveski of Collective Campus asks ‘Which Metaverse Should You Build In‘, Valtech offers a guide for ‘Finding the Metaverse Platforms That Suit Your Business‘, DMG on ‘How to select the right Metaverse platform‘ and Sliice writing on Linkedin: ‘Which Metaverse Platform Should You Use for Business?’ Sprout Social and OliverWyman position the process as a branding question.

Each walks through the type of criteria you might expect, such as your business objectives, target audience, preferred device methods and user experience, and pricing structure. There are also more nuanced factors to consider, for example what levels of accessibility do you want to support, or how you might handle sexual harassment. Naturally for corporate brands these are sensitive issues to get right.

There are also quite specific Metaverse environments and tools intended for particular use cases. For example Yuri Milyutin zooms in on the niche of hosting corporate events in the Metaverse, exploring the pros and cons of using options like Microsoft Mesh, Decentraland or Roblox for this activity.

With this in mind we can see there are providers specializing in this niche, such as Procreation and BizzTech’s Tookeo. Reydar also offers virtual events, as part of a suite of tools such as virtual stores and 3D web products.

Tools and Builders

Having decided upon a specific Metaverse you can move on to building your environment to suit your requirements, and therefore a key vendor category that’s emerging is ‘Metaverse Builders’, agencies and developers that specialize in creating customized Metaverse environments for business customers.

This requires the expertise to understand the capabilities of each and the factors described above, and provide advisory services to clients to map their desired strategy on to the best environment.

  • Landvault Described as the biggest Metaverse builder Landvault recently merged with a gaming company to boast more than 100 metaverse developers and artists and $25 million in growth capital.
  • Metamaker The ‘Metaverse Construction Company’, specializing in The Sandbox.
  • Metaverse World Builders Creations range from business events, art galleries, meditation spaces, night clubs to immersive sci-fi fantasy worlds.
  • SparkXR – Utah based interactive content creation company, offering software development services including consulting in the field of immersive applications, such as virtual reality (VR).
  • Polygon Mind Creative Development Studio | NFT, Decentraland & Metaverse Builders.
  • Metaverse Architects A 3D Modelling & Game Development studio for the Metaverse. We design and develop for Decentraland, The Sandbox and all Metaverse worlds.
  • Cominted Labs Help disruptive brands bridge the gap between the metaverse and reality by co-building innovative web3 experiences. We are metaverse-agnostic, we build where you belong.
  • Circus360 Deliver award-winning Virtual Brand Experiences to a wide range of clients around the world, including Virtual Tours, Virtual Open Days, Virtual Sales Tools, Virtual Training, Virtual Recruitment and Virtual Tourism.
  • Keenworld The world’s first tech metaverse marketing agency. We bridge the gap between brands and in-world marketing by building an ecosystem between metaverse creators, promoters and brands.

There are also marketplaces. Sandstorm provides a freelancing platform for Metaverse builders, recently launching its self-serve build proposals, making it easier for brands to hire on-demand builders.

A key supporting category are new tools for creating Metaverse worlds and assets, such as EON Metaverse Builder and Cavrnus, who are cultivating associated builder programs. Yahaha raised $40m for a 3D creation platform that focuses on user-generated content, garnering more than 100,000 creators on PC and macOS ever since the launch of its Early Alpha in April 2022.

Developers also run community programs to encourage the next generation of builders. Cominted Labs recently joined forces with Web3 developer, Dogman, to run a summer training program that helped young developers create their own experience in Decentraland.

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